A Comprehensive Guide to What to Do in Tulum

Tulum, nestled along the Caribbean Sea coast, is a true gem of the Riviera Maya, Mexico, and the perfect destination for those passionate about exploring nature, history, and soaking in a genuine vacation atmosphere. If you’re wondering what to do in Tulum, start your day by relaxing under the warm sun on the soft white sand beaches or sipping a refreshing cocktail at upscale beach clubs, gazing out at the emerald sea. This guide will explore the multitude of activities that make Tulum a must-visit location.

Things to Do in Tulum

Previously, Tulum was a hidden gem, known only to a few. However, thanks to the popularity of social media and word of mouth, it has become a hotspot for high-end culinary experiences, shopping at boutique stores, and yoga retreats. Tulum is also home to precious historical relics of the Maya civilization. Sites such as the Temple of the Wind God and El Castillo are not only symbols of ancient architecture but also provide excellent vantage points for watching the sunrise or sunset over the Caribbean Sea. The combination of ancient architecture and majestic nature in Tulum will surely captivate anyone who loves to explore.

1. Biking Through Tulum Town

One of the best ways to explore Tulum Pueblo is by bicycle. You can rent a bike from local shops or use one provided by the hotel you’re staying at. Biking through the narrow streets, admiring walls decorated with artistic graffiti, and listening to cheerful music from the cafes, you’ll feel the vibrant energy of this place.

During your ride, don’t forget to visit the “Lolita Lolita” sign, one of the most popular photo spots in Tulum. Located near the town center, this sign is not only an ideal backdrop for beautiful photos but also reflects the distinctive artistic vibe of Tulum. A moment beside “Lolita Lolita” will enrich your collection of memories here.

Continue your journey and don’t miss the chance to stop at a local café to enjoy a fragrant Mexican coffee or try a taco at a roadside stall. The souvenir shops here are also worth exploring, where you can find unique handcrafted products that reflect the art and culture of the Maya.

If you want to experience local life authentically, the La Valeta area or the town center is the ideal choice. Here, you will find the best traditional restaurants offering insights into Mexican cuisine and culture.

2. Exploring Mayan Ruins Tulum on the Caribbean Coast

When visiting Tulum, a charming seaside town on the Caribbean coast, don’t miss the chance to explore the famous Maya ruins perched on the cliffs. This is not only an opportunity to view one of the most beautiful relics of the Maya civilization but also a chance to deeply appreciate their rich history. A highlight of the ruins is the Temple of the Wind God, also known as Castillo Windes, which is both an impressive architectural feat and a symbol of the Maya’s advanced astronomical knowledge.

Early mornings and late afternoons are not only peaceful and less crowded, but also ideal times to stroll and explore without the interference of intense heat and harsh sunlight. These times are also perfect for capturing beautiful photos, preserving moments where history and natural beauty blend seamlessly.

3. Relaxing by the Beach

One of the must-visit spots when in Tulum is its stunning beach, with fine white sand and clear turquoise waters. Unlike other crowded beach resorts, Tulum offers a tranquil and relaxing space, creating the ideal conditions to immerse yourself in nature.

Spend the entire day sipping cocktails on a sun lounger, feeling the fine sand beneath your bare feet, and listening to the soothing sounds of the waves. These moments are perfect for seeking peace and rejuvenating your spirit.

Additionally, you can try activities like snorkeling to explore the diverse marine life just off the shore, or participate in morning yoga classes on the beach, where the sunrise creates a truly inspiring setting.

While there are some public beaches in Tulum, you may find that they are not well-maintained, often covered with seaweed, and sometimes in such poor condition that swimming is nearly impossible. Therefore, to ensure the best experience, I recommend choosing the beach clubs of hotels, which not only offer pristine beauty but also maintain cleanliness and comfort.

Most hotels in Tulum have their private beach clubs, where you not only enjoy fabulous stretches of beach but also have access to amenities like sunbeds and umbrellas. This ensures a more private and comfortable space. It is important to note that most of these clubs require a minimum spend on food and drinks. This means you need to spend a certain amount to enjoy their services. However, don’t worry as this expenditure usually translates into delicious meals and refreshing cocktails right on the beach, ensuring you have a great spot and dedicated service.

4. Cenotes Tulum

The cool and peaceful environment of the cenotes in Tulum offers an ideal retreat for comfort and relaxation, especially during the hot Yucatán summer days. These natural underground pools, formed by the collapse of limestone, attract visitors not only with their crystal-clear beauty but also by the way they ingeniously capture sunlight. Light filters through cracks, illuminating the water and creating a magical, ethereal light effect that transforms the space into a shimmering, dreamlike landscape.

Recreational activities at the cenotes vary from snorkeling to scuba diving, allowing visitors to explore underwater caves and admire stalactites and stalagmites that have formed over thousands of years. Even those who do not dive can immerse themselves in the cool waters, feeling instantly refreshed and invigorated.

Gran Cenote

If you’re looking for an Instagram-worthy destination in Tulum, you definitely can’t miss the Gran Cenote. Renowned for its crystal-clear, gem-like waters, it resembles an oasis amid lush greenery, providing an ideal spot for exploring and capturing stunning natural moments. The appeal of Gran Cenote lies not just in its enchanting beauty but also in the clarity of its waters, which allow you to see right to the bottom of the cenote. Furthermore, this transparency offers a valuable opportunity to observe turtles and schools of fish swimming around, creating a truly vivid and close-to-nature experience.

Although the entrance fee to Gran Cenote is higher than other cenotes in the area, which some visitors feel may not be entirely justified, especially when it becomes crowded, Gran Cenote remains one of the most standout and worthwhile destinations among the many cenotes in Tulum.

• Operating Hours: Open daily from 8:00 AM to 5:00 PM.
• Cost: Entrance fee is 500 MXN (about 30 USD), which includes a life jacket and snorkeling gear.

Cenote Dos Ojos

Ranked among the top 10 longest underwater cave systems in the world, Cenote Dos Ojos is a captivating destination for diving enthusiasts and explorers. The name “Dos Ojos,” meaning “two eyes” in Spanish, originates from two large water-filled sinkholes lying next to each other, forming this unique diving spot. This cenote is part of the largest underwater cave system in the world and has become one of the most favored cenotes in Mexico’s Riviera Maya due to its natural beauty and striking geological features.

Visitor Information:

• Admission Fee: Entry costs 400 MXN (about 25 USD).
• Guided Tours: For the best experience, visitors are recommended to join a guided tour costing 800 MXN (about 50 USD) per person, which includes all necessary equipment such as snorkel gear, lockers, fins, life jackets, and a flashlight to explore the darker underwater areas.

Gran Cenote is popular for its accessibility, crystal-clear waters, and good facilities, making it a top choice for families and cenote beginners. Meanwhile, Cenote Dos Ojos attracts those who are passionate about deep diving and cave exploration. Each cenote has its unique characteristics that highlight its beauty and uniqueness.

5. Yoga and Meditation in Tulum

In Tulum, the breathtaking natural scenery and tranquility create the ideal conditions for practicing yoga and meditation. The fine white sandy beaches and the clear waters of the Caribbean provide the perfect backdrop for sessions. Listening to the soothing sounds of the ocean waves and feeling the cool sea breeze, you will quickly immerse yourself in a deep state of meditation.

Many hotels and spas in Tulum offer integrated yoga experiences, allowing guests to participate in sessions right at their accommodations, ensuring maximum convenience and comfort. This is an ideal destination if you truly want to enhance or change your yoga practice, as Tulum not only provides opportunities to practice in a peaceful setting but also connects you with the Mayan culture and spirituality, offering profound and unique experiences.

6. Sian Ka’an Biosphere Reserve

It’s easy to see why the Sian Ka’an Biosphere Reserve is a UNESCO World Heritage site as soon as you enter the area. This is a biodiversity haven, where you can encounter colorful schools of fish, playful dolphins, and crocodiles sliding through the clear waters. Above, vibrant birds soar, creating a vivid tableau against the backdrop of tropical waterways, rainforests, and coral reefs.

If you’re planning to explore Sian Ka’an, the first thing to remember is that the beaches of the reserve are not easily accessible by road. Therefore, consider joining a boat tour. This is the best way to fully experience the pristine beauty and biodiversity of the area. From colorful fish and playful dolphins to crocodiles moving through the canals, every moment on the boat is an exciting experience.

7. Coba Maya Ruins

Are you fascinated by history and ancient architecture? Coba is definitely a must-visit destination on your exploration journey near Tulum. Located 44 km from the town center, Coba is one of the Maya ruins that remains partially unexplored. While you won’t find views of the Caribbean Sea here, the opportunity to behold ancient Maya architectural constructions is a compelling reason to visit. The tranquility and pristine condition of Coba provide an ideal space for you to observe and learn more about Maya culture and architecture.

Particularly, the Nohoch Mul pyramid, the tallest structure in the Yucatán Peninsula, is a highlight of this site. From the top of the pyramid, you can overlook the entire surrounding rainforest and the appearance of ancient structures under the dense green foliage. Standing atop Nohoch Mul, you not only enjoy the majestic landscape but also feel the mystical and profound historical essence that this place holds.

Visiting Information for Coba Maya Ruins:

• Location: The Coba Maya Ruins are about 44 km from downtown Tulum, approximately a 40-minute drive. You can also use the ADO bus service to get there.
• Admission Fee: Entry is 75 Mexican Pesos (about 5 USD).
• Transportation within the park: Once inside the park, visitors can choose to walk, rent bicycles, or use trishaws to explore.

8. Photographing Ven a la Luz

Add Ven a La Luz to your list of must-visit spots, as it is one of the most photogenic attractions in the region. Mentioned as an unmissable check-in point, Ven a La Luz is not only a stunning piece of art but also an emblem of Tulum, beloved on Instagram and a favorite destination for tourists from around the world.

Previously, this sculpture served as the entrance to Ahau Tulum Beach and was often the spot where tourists lined up to get the perfect photo, sometimes causing traffic congestion. Notably, in August 2021, the sculpture was severely damaged due to Hurricane Grace. Fortunately, Daniel Popper, a talented South African artist, restored Ven a La Luz, bringing it back to its original glory.

To reduce overcrowding and improve the experience for visitors, the sculpture has recently been relocated from its original site to the Ahau Sculpture Park, a new location right on the beach near Ahau Hotel.

Opening Hours: from 9 AM to 6 PM.

Admission Fee: 60 MXN (~3 USD).

Top 10 Restaurants and Cafés Worth Visiting in Tulum

Tulum attracts visitors not only with its natural beauty but also with its rich culinary experiences. Many restaurants here open right on the beach, allowing you to sip a cocktail while gazing at the blue sea and enjoying exquisite bites of ceviche. From street food to gourmet dining, exploring Tulum’s culinary landscape is sure to be an unforgettable journey for food enthusiasts.

Here are some of our favorite restaurants in Tulum:

1. Hartwood
2. Azulik
3. Gitano
4. Posada Margherita
5. Macondo at Nomade
6. Matcha Mama
7. Raw Love Cafe
8. Ziggy’s
9. Taqueria La Chiapaneca
10. Burrito Amor

Traveling to Tulum from Cancun International Airport

When you land at Cancun International Airport, there are several transportation options to Tulum, each with its own advantages and disadvantages. Here are the most popular means you might consider:

1. ADO Bus: This is the most economical and popular choice for traveling from Cancun to Tulum. The ADO buses provide direct service from the airport to the Tulum bus station, featuring amenities like air conditioning and ample space. Tickets cost about 300-400 MXN (approximately 15-20 USD) and the journey takes about 2-2.5 hours. Tickets can be purchased at the ticket counter at the airport or online here.
2. Taxi and Private Transfers: If you are looking for more convenience and comfort, hiring a taxi or a private shuttle might be a suitable option. However, it can be quite expensive, especially if you are traveling alone. A ride may cost between 2000 to 4500 MXN (about 100 to 225 USD). If you are traveling with a group, using a private transfer becomes more reasonable as it not only helps share the costs but also makes your trip to Tulum more convenient and comfortable. You can book your private transfer here.
3. Car Rental: Renting a car is a good option if you want the freedom to explore the Yucatán region according to your own schedule. Rental companies are available right at the airport, and you can drive directly to Tulum and nearby attractions. Be aware that traffic conditions and regulations may differ from those in your country.
4. Ride-Sharing Services: While Uber may not be widely available in Cancun, similar ride-sharing services can be an economical choice. You can join a group shuttle with Daytrip for just 18 USD, which is a cost-effective way to travel. Another option is to book a private transfer with eTransfers if you are looking for more privacy and comfort during your journey.

How Many Days Do You Need in Tulum?

To comfortably explore Tulum, ideally, you should spend about 3 to 5 days. This duration allows you to visit the Mayan ruins, experience the cenotes, and relax on the beautiful beaches. It also gives you the opportunity to savor the unique cuisine and delve into the local culture without feeling rushed.

Accommodation in Tulum

Tulum is a beautiful seaside town located about two hours south of Cancun, along a stretch of the stunning Riviera Maya coast in Quintana Roo, Mexico. In recent years, Tulum has become a popular destination, attracting attention from around the world. Tulum features two main focal areas: Tulum Pueblo (the town) and Tulum Playa (the beach), where you can find everything from accommodation to cuisine and entertainment.

Tulum Pueblo is the true center of the town, where you can experience the vibrant local life. This area is further from the beach but brimming with amenities such as grocery stores, diverse restaurants, and shopping areas, where the local population lives and works. It’s an ideal choice for those who want to explore the local culture and save on costs while traveling.

Tulum Playa is a must-visit for stunning photos, featuring luxury hotels, beach clubs, and beachfront restaurants. This area is the epicenter of luxury and is the perfect place to relax under the sun and enjoy the fierce Caribbean seascape.

The Best Time to Visit Tulum, Mexico

The ideal time to travel to Tulum is from November to April. This is the dry season in Tulum, when the weather is cooler and pleasant with average temperatures ranging from 23°C to 28°C (73°F to 82°F). During this period, the skies are often clear and there is less rainfall, making it perfect for outdoor activities such as visiting ruins, beaching, and exploring coral reefs. Naturally, all these advantages attract the largest crowds and the highest prices.

Spring, from April to June, is when Tulum starts to warm up and there may be some scattered showers. Nevertheless, spring remains a good time to visit as the number of tourists decreases, allowing you to enjoy the beauty of Tulum without the crowds.

However, the summer months from July to October are typically the rainy season in Tulum and also hurricane season, which can affect travel plans. Temperatures during these months can exceed 30°C (86°F), and high humidity can make the weather quite uncomfortable. If you decide to travel during this season, be prepared for sudden rain showers and hot, humid conditions.